Your new website is live and you’re on Google, so what next? Well there are several ways to generate relevant traffic to your site. You can use PPC (pay-per-click advertising), which uses the Google AdWords network to display ad alongside relevant search results to the products/services you sell. BT is an authorised Google reseller and can discuss the benefits and costs of a PPC campaign with you. You can also visit our BT Search Marketing page for more information.
There’s also SEO or search engine optimisation to consider. Unlike PPC, this is focused on optimising your website to appear higher in the search results for specific keywords. By providing great content, engaging with your users and making small changes, you can start attracting relevant customers to your website via Google’s search results.
BT also offers SEO services click the link to find out more.