This shows you how often people who see your ad end up clicking on it. The higher the rate, the better your keywords and ads are performing. Average CPC’s can range between 0.5% up to 2 % but do vary across different service sectors. CTR is a key performance indicator for Search Marketing campaigns as it demonstrates a relevancy between the keywords set up to capture customer traffic and the ads which are shown to these customers.

 
 

Artboard 1 copy 2 Need more help?


 
Contact us