There could be a number of reasons why your Google ads are not appearing:

  • Your daily budget has been reached
  • Your keyword bids are too low for your ads to appear on the first search results page
  • Your budget does not allow for your ads to appear on the first search results page
  • The keyword that you are searching for is not in your campaign
  • The ads are shown on rotation throughout the day and as such will not necessarily appear every time a keyword is searched on. However the greater the budget the more frequently your ads are likely to appear

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