What steps do I take to improve my campaign?

All BT Search Marketing campaigns are built based on market-leading best practices. Campaigns will be regularly optimised in order to improve set key performance indicators (KPIs) each month. This is achieved by keyword auditing and optimisation, creative auditing and optimisation, negative auditing and optimisation, (expanded) broad match investigation, budget/bidding optimisation, brand checking, quality score auditing and optimisation and competitor checks.


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