Why do I have a misspelt keyword in my account?

Users often mistype the terms they are searching for. Using typos in your search marketing campaign is one of the most overlooked and effective methods of catching your target audience, so we will use these wherever we think it will help bring you extra visitors. Here are three reasons why typos are worth incorporating:

  • Misspelling is a very common occurrence and these typos can drive large volumes of traffic.
  • There are many possible typos that could be entered in to a search, so using the commonest of these can bring you traffic at a cheaper rate.
  • The cost per click for misspelt keywords is usually far cheaper as the prices will be less populated and therefore less competitive.


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